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Branding Businesses One Story at a Time
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Beyond the Logo: Why Your Real Estate Brand is More Than Just a Pretty Face
a great logo without a solid brand strategy is like staging a home beautifully while ignoring foundation issues.
Mar 245 min read
AI Can Boost Your Brand—But Don’t Let It Replace Your Voice
Up until about 8 months ago, even I scoffed at ChatGPT. I'm a trained marketer and copywriter. Surely, it can't outwrite or outwit me
Mar 74 min read
How Denon, YETI, and the Art of Brand Loyalty Can Transform Your Real Estate Business
Just like YETI and Denon revolutionized their industries, the most successful realtors don’t just sell homes—they create an experience
Feb 265 min read
The Psychology of Branding: Why Identity-Based Brands Create Unshakable Loyalty
Some Harley owners are buried in Harley-branded caskets. That’s how much they embody the brand.
Feb 95 min read
The 5 Biggest Marketing Mistakes Realtors Make (and How to Fix Them)
A strong brand makes people feel something. It’s not just about what you do—it’s about how you do it
Feb 74 min read
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