Branding Businesses One Story at a Time
Our Story
In a crowded industry where Realtors struggle to differentiate themselves, many find branding to be an overwhelming challenge. They’ve built their businesses on trust and referrals, yet their message fails to attract the right clients. The Well Branded Blonde changes that. Founded by a branding expert with over 25 years of experience—starting in real estate marketing and spanning Fortune 50 companies, high-end consumer electronics, and solopreneur brands—we understand what it takes to craft a brand that stands out and resonates. Around her philosophy, we’ve built a team of top-tier strategists and creatives who bring brands to life both verbally and visually.
We are intelligent, curious, passionate, and relentless in our pursuit of building brands that not only get noticed but stand the test of time. It all starts with a conversation—one that unlocks the clarity and confidence Realtors need to connect with their audience and grow their business.
Our approach to your brand is deeply personal - and it should be
At The Well Branded Blonde, we believe that the heart of every successful brand is rooted in its deeply personal "why."
Uncovering this core essence isn't just a strategy—it's the powerful force that makes your brand unforgettable. When you connect to your brand's true purpose, you unlock a story so magnetic it draws clients in, builds trust, and forges lasting relationships. It's not about selling a service or product—it's about telling a story that resonates, inspires, and moves people to act.
As a team, we’ve seen firsthand how this journey of self-discovery transforms businesses. Together, we’ll help you find the soul of your brand, and from that place of authenticity, you'll have a client-closing feature so compelling, your business will evolve into something truly remarkable.
This is more than branding—this is about creating a legacy.
Our Team
Collette Stone
Founder
With 25+ years in brand and marketing expertise, my passion is in the deep work of the brand. I want to know your deep why's, your personality, your fears and challenges and goals. It's all part of the end result.
Jen Perkins
Graphic Design & Layout
Jen has over two decades of experience in graphic design and is the creative stroke behind many of our logo and brand designs.
Noorik
Website Developer
Noorik is our development genius. He and his team of website and app developers understand real estate and the technology of getting leads into your hands swiftly.
Why We Use Psychology-Based Principles to Craft Your Messaging
Psychology-based principles leverage emotional connections to enhance accuracy. Research indicates that up to 90% of snap judgments about products are based on color alone, underscoring the impact of psychological factors in consumer decisions. Using proven techniques, our team will craft messaging that resonates instantly and authentically, creating a lasting impression.
Utilizing methods like brand archetypes and identity marketing principles taps into universal human motifs, nurturing deeper and more immediate connections with audiences.
This strategic approach not only resonates in the present, but also ensures brand narratives remain compelling and relevant over time.
